The Effect Of Empagliflozin ( Jardiance ), An Inhibitor Of...

Objective To evaluate the effects of empagliflozin(JARDIANCE), an inhibitor of sodium–glucose cotransporter 2, in addition to standard care, on cardiovascular morbidity and mortality in patients with type 2 diabetes at high cardiovascular risk. Background According to the International Diabetes Federation (IDF), more than 371 million people across the globe have diabetes and this figure is predicted to rise to over 550 million by 2030. Type 2 diabetes occurs when the hormone insulin is not used effectively by the cells in your body. Insulin is needed for cells to take in glucose from the bloodstream and convert it into energy. Ineffective use of insulin results in the body becoming resistant to normal levels of insulin. When the body becomes resistant, in advanced stages, insulin secreted cells in the pancreas becomes damaged, and eventually requires exogenous insulin to maintain sufficient levels. First line treatment for diabetes mellitus is currently a combination of diet and lifestyle modifications as well as oral glycemic agents. Therapy usually starts with Metformin, but based on doctor preferences, individual patient parameters, as well as clinical trial conclusions, there are many drugs on the market that can be used alternatively, such as sulfonylureas, which are seen very often. Monitoring parameters usually include self blood glucose testing, by using glucometers as seen over the counter in pharmacies. For patients with advanced stages ofShow MoreRelatedDiabetes Is The Most Common Form Of Diabetes849 Words   |  4 PagesType 2 Diabetes is the most common form of diabetes in adults. It accounts for approximately 90%-95% of diagnosed diabetes in adults in the United States (cdc.gov, n.d.). Newly diagnose cases of diabetes tripled from 1980-2011 in the United States. It is a costly and deadly disease. Because there are many comorbidities and complications associa ted with uncontrolled diabetes, it is essential to treat diabetes effectively. Clinicians deal with this ongoing problem on a daily basis. Therefore,

Get the Scoop on Comparison and Contrast Essay Samples Before Youre Too Late

<h1> Get the Scoop on Comparison and Contrast Essay Samples Before You're Too Late </h1> <h2> What Does Comparison and Contrast Essay Samples Mean? </h2> <p>It is conceivable to likewise arrange a completely composed thoroughly analyze article and reduce the amount of work you have to do. You should introduce your subject, normally, and furthermore your theory explanation that has the capacity of showing to your perusers what is the likely way of the full work. For example, an understudy may need to contrast two works of Shakespeare with find out how they're comparative. To begin with, similarly as some other piece of scholarly composition, a relative exposition should have an objective. </p> <p>It's conceivable to compose writing audit in which you uncover your sources and the manner in which they helped in your conversation. You can request to find models composed on a specific point, which implies you will be in a situation to gain some ne w useful knowledge about your examination subject and get a rundown of references that you can utilize as well. It may be important to liaise with others to perceive the great investigate exposition subjects. You may likewise be appointed with expounding on numerous other unmistakable themes. </p> <h2> The Basics of Comparison and Contrast Essay Samples</h2> <p>If you accept contrasts rather than likenesses are to some degree increasingly significant for your exposition, you should end up getting focusing on contrasts, and the other way around. Simply referencing the similitudes and contrasts isn't sufficient in the event that one may not break down the central thoughts. The correlation report should be in third person. When you build up the correlation things you needs to do some fitting examination so as to have adequate subtleties on both to be in a situation to do a reasonable correlation. </p> <h2>What Is So Fascinating About Comparison and C ontrast Essay Samples? </h2> <p>No matter how you choose to design the body, a look into exposition will in any case should get a decent presentation and end. In the event that you ought to set up a correlation and complexity article, you can find a phenomenal model, and that implies you will spare your time and make a superior paper. Rather, you should complete a durable exposition where a couple of the similitudes and contrasts could be examined in 1 section. Along these lines, one specific examination article probably won't be finished in precisely the same route as another.</p> <p>If you form a paper with no outside guide, you may end up focused, and you may lose bunches of time. Assuming in any case, you despite everything have questions in regards to near papers (or simply don't have an adequate measure of time to make the task all alone), you may consistently get in contact with our expert composing group and get all the assistance you require! In case you're not set up to ace the specialty of scholastic composing alone, there's definitely no compelling reason to go the site of an official composing administration for understudies and buy a minimal effort paper composed without any preparation to stand out from the rest of your friends! On-line help from master scholars will assist you with sparing you an a lot of time. </p> <h2> Life, Death, and Comparison and Contrast Essay Samples</h2> <p>Any circle and level of multifaceted nature will be dealt with effectively. You should remember it is sensible to scan for a model that is both similar and differentiating, and that implies you will be able to utilize a structure and association of an example paper for your own. In a great deal of segments of content's key body you should exhibit distinctive complexity or look at focuses. Such clear advances consistently make up for a smooth and easy read. </p> <h2> Vital Pieces of Comparison and Contrast E ssay Samples </h2> <p>If you are mentioned to make a look into exposition in center school, it would be very simple for you to start taking a shot at your paper on the off chance that you have guides to work with. The theme for a thoroughly analyze paper will most likely be set by the point or course an understudy is enlisted. It's not unexpected to be appointed to make articles in each region of study, not exactly when taking a structure program. Look into article models are a couple of the least difficult school papers you'll ever need to compose. </p> <p>Writing an exposition blueprint can be as basic as you wish to make it. Understudies who exceed expectations recorded as a hard copy about such complex theme can have a chance to be enlisted into some of the perfect Art colleges to concoct their capacities and ability. Differentiation expositions may be hard for some students to compose since they necessitate that understudies comprehend two points inside and out. Relative papers are typically easy to compose and should hold fast to the very same standard paper structure as some other scholarly composing task. </p> <h2> Comparison and Contrast Essay Samples and Comparison and Contrast Essay Samples - The Perfect Combination</h2> <p>Basically, the thought of a differentiation paper is that understudies think about the favorable circumstances and impediments or thoughts introduced in a determination of particular thoughts or subjects. At the point when it very well may be less difficult to compose on a notable theme, with a smidgen of research and association, an author can make an article on various branches of knowledge whether appointed. </p> <p>Since you may see, the points are part between numerous classifications so it would be less complex that you select one. Before you start, it is basic to pick themes which you truly know well. In most of cases, the points you pick ought to be firmly related. Fortunate for you, there are a great deal of themes you could focus on when composing and it's all your obligation to determine the exact point that you might want to expand on. </p>

Essay Writing For Interview - Try Something New

<h1>Essay Writing For Interview - Try Something New</h1><p>There are numerous kinds of exposition composing for meet that understudies may need to address. Some are simple and some might be troublesome, however all are important.</p><p></p><p>The first sort is straightforward inquiries. These are the sorts of inquiries that you can use to get data out of the individual who interviews you. These incorporate things like to what extent they have been doing business, their references, the items they sell, what number of workers they have, and more.</p><p></p><p>The second sort is those kind of expositions that attention on business issues. These are those sorts of papers that will ask how they would take care of business issues in the event that they were working in your position. They will likewise get some information about the kind of issues they find in the business world, or in their association. They ought to likewis e take note of the sorts of issues that are as often as possible looked by their company.</p><p></p><p>The third sort is the hardest of all, and this is the sort that will require some aptitude and some heart to have the option to get past. This is the kind of exposition composing for a meeting that will expect you to have a troublesome discussion with the questioner. You should provoke the questioner to ponder his position and his dynamic procedure. On the off chance that this sounds troublesome, at that point it is.</p><p></p><p>Some of these sorts of papers will be more enthusiastically than others. In any case, you should attempt to compose as much as possible since you are just permitted around ten pages to introduce a whole contention. This implies you need to give a valiant effort. There are just a couple of regions that you won't have the option to take on.</p><p></p><p>One of the most troublesome sort o f paper composing for meet is the one that is worked around a particular theme. For instance, on the off chance that you are talking with somebody about policy centered issues in a nation, at that point you won't have any space to assemble a case in an individual style. The paper will basically be a contextual investigation that draws the peruser in.</p><p></p><p>However, there is a simple article type that permits you to discuss certain themes without utilizing your character. This might be a decent sort of paper composing for meet on the off chance that you need to talk about an issue in your profession, or a way that your working environment handles issues. Interestingly, you can come to your meaningful conclusion without being tyrannical or directing the situation.</p><p></p><p>In request to capitalize on the article composing for talk with, it is ideal to do as well as can possibly be expected. You will find that it is simpler to transform a decent exposition into a strong paper when you don't feel that you need to substantiate yourself, however that you are permitted to compose freely.</p>

How to Deal With Stress in Writing Essay

The most effective method to Deal With Stress in Writing EssayA parcel of pressure can negatively affect your body on the off chance that it isn't managed in an appropriate way. Stress can be either physical or mental pressure. Physical pressure can be from every day exercises, for example, work, driving, home work and even eating.One of the approaches to manage this pressure is by composing and revamping. At the point when you do this you are revising your musings and sentiments about the issue. This permits you to thoroughly consider every one of your alternatives to improve a decision.The more you compose the simpler it is for you to compose intelligently. You can utilize procedures, for example, Write the issue out and afterward compose an answer. This permits you to think sensibly and compose a full arrangement that delivers the problem.Another approach to tackle an issue is to change your contemplations, when you compose this article I had the option to modify my musings by kee ping in touch with them down. Simply recall when you were contemplating the topic and how you felt around then. What is the outcome now?Also, the more you compose the more you discover you can tackle the issue of pressure. This can be by remembering it when it happens. By taking note of down weight on your own it encourages you comprehend when you are needing a solution.When you perceive when you are feeling focused on you would then be able to take care of the issue. By composing this article I have discovered that it is simpler to manage worry than when I just surrendered. In the event that you wind up in an unpleasant circumstance, don't surrender and take care of it.Writing, and revamping is the best method to manage pressure. Remember this when you are confronted with any upsetting circumstance.

College Essay Tips - How to Write a Funny College Essay

<h1>College Essay Tips - How to Write a Funny College Essay</h1><p>College is an extraordinary time for another understudy to sparkle. The all the more cordial you are, the happier you'll be as far as you can tell. Perhaps the most ideal approaches to show your capacity to coexist with others and keep your mentality flawless is to add diversion to your school essay.</p><p></p><p>Being clever on your school article can complete two things. Initially, it shows your potential manager that you're ready to communicate your own considerations without you pondering it. Second, it offers you the chance to irritate your peruser by putting a carefree touch on your school article. This will help you during the time spent getting acknowledged into your new college.</p><p></p><p>While there are numerous scholars who have discovered achievement composing comical pieces for school expositions, you may end up at a misfortune when atte mpting to think of something to expound on. To get you out, here are a couple of tips on the best way to compose a clever school paper. Utilize these rules when you are attempting to think of a clever line or intriguing reason. You'll before long find that your work will appear through with no exertion on your part.</p><p></p><p>You should be cautious about utilizing mockery in your composition. As you are composing, you need to utilize diversion to make individuals snicker, however you would prefer not to cause individuals to lose their poise. Utilizing mockery will make them believe that you don't pay attention to life, which can cause your school expositions to fall flat. While it's not difficult to make your crowd giggle now and again, it's ideal to avoid this.</p><p></p><p>While some school articles may wind up being silly, they're typically exhausting and forgettable. On the off chance that you need your school expositions to be anything over that, you ought to abstain from utilizing them. Try not to go out and compose an interesting school paper since you think it'll make you look great. You ought to compose it since you need to irritate somebody. Possibly you have an inclination that your work has given you a brief look into your potential business' past, perhaps you feel like it will show that you're entertaining, or perhaps you just need to test the waters.</p><p></p><p>You can generally blend in a little mind and diversion to a jokey school paper by utilizing small composing aptitudes too. To give it a little character, expound on your undisputed top choice TV appears. Utilize distinctive amusingness apparatuses, for example, jokes, plays on words, or references to recent developments. Individuals love to peruse these sorts of stories since they are more personal.</p><p></p><p>Also, an incredible method to flaunt your mind is to leave in an inquiry or an explanation that might be somewhat dubious. Ensure that the inquiry or articulation doesn't legitimately express the response to the inquiry you're posing. For instance, you may inquire as to whether they recall that anything from the film 'Heathers'.</p><p></p><p>Being interesting on your school exposition is an incredible method to be recollected by the school entrance advisory board. All things considered, it's simpler to neglect an inadequately composed piece on the off chance that you don't generally need to. Thus, on the off chance that you are attempting to compose a clever school paper, make certain to adhere to the tips in this article and make it the best you can.</p>

The Secret to The Giver Essay Topics

<h1> The Secret to The Giver Essay Topics </h1> <h2> the Giver Essay Topics: No Longer a Mystery </h2> <p>The utilization of the term similarity can be used to examine the land, be that as it may, utilizing the word may have a figurative significance to clarify the brain science and conduct of the people who live inside the network. Examine the advantages and hindrances of utilizing doublespeaks. </p> <p>At one time already, the people who possessed Jonas' people group intended to make a perfect society. Also, he adapted a lot of things about his general public, a couple of which were not all that incredible. Finally, the issue with The Giver's general public is it can't genuinely make any real family bonds among individuals and their friends and family. In the two social orders brutality isn't permitted. </p> <h2> Understanding the Giver Essay Topics</h2> <p>The cost of an article rides on the amount of exertion the author needs to apply. Least rates which are easy to manage the cost of You may have heard how your different companions pay for article composing, obviously, as it's your absolute first time, you might be feeling restless and somewhat stressed. </p> <p>Reading model expositions works precisely the same way! Following are various types of exposition subjects for understudies that are classified in numerous areas so you can undoubtedly picked the theme as per your need and requirement.</p> <p>Apart from the capacity of ball, is the utilization of dogfighting all through the novel. Your youth goes on until age twelve. Furthermore, that is the most hazardous universe of all. Indisputably the most thrilling occurrence of the impact of the piece of pooch battling comes toward the finish of the novel when Hurricane Katrina is starting to advance up the coast and China is in the focal point of a battle. </p> <p>Annually, there's a function for all ages. This determination doesn't present any sort of dispute and, therefore the absence of contention between the characters. While we are an office situated in the USA of America, our administrations broaden so far as in Australia. As a matter of first importance, the most significant subject of the motivating individual battling against the almighty State wasn't lost in the film. </p> <h2> the Giver Essay Topics - Is it a Scam? </h2> <p>The absolute best part is that no one ever settles on the wrong decision! In the wake of finding the capacity of information, Jonas is messed with the thought of passing his most current revelation to his friends and family. I was so dubious of when Jonas left since it appeared to be so basic, however on the other side, there's no explanation on earth to expect that everybody would need to break liberated from this world. </p> <p>5 Discuss the manner in which the idea of discharge is utilized in The Giver. Without cost Giver paper tests are offered on FreeEssayHelp with no installment or enrollment. After the method for discharge is at last uncovered, we aren't astonished to find that it's deadly infusion. One other significant subject in The Giveris the estimation of the individual. </p> <p>Though the possibility of individual decision now and again includes chance, moreover, it opens Jonas to a wide determination of cheerful encounters from which his locale was closed away. As an individual from the network As an individual from a network, you should be in a situation to do everything which you can to help the network. At whatever point you decide to approach us for master direction, don't stop for a second to connect with our help chiefs. What all you will require is getting the help from a pro and EssaysChief will be the master that you search out. </p> <p>This has been demonstrated to be an incredibly amazing and fast way to deal with help with a composing task and discover the business done appropriately. Jonas' decision to leave the network seems to get additional incentive as it will permit the network itself to begin settling on decisions. It is about as though picking the inaccurate shirt might imperil the full network. </p> <p>Freedom fundamentally recommends that various things will be done which we don't care for. God can be found in the 3 fights referenced. There are heaps of topics referenced for an amazing duration locally. One of indisputably the most significant topics in The Giveris the significance of memory to human life. </p> <p>Then Father gave a little laugh. In any case, on the off chance that they additionally can't review the feelings associated with their great associations with others, it's a blended gift. At some point previously, Jonas' people group settled on a choice to surr ender their recollections in order to dispose of the torment and lament that accompanied them. Remember the gifts and marvels of the Lord previously. </p> <h2> the Giver Essay Topics - Is it a Scam? </h2> <p>He's not allowed to dream, however it is charming. What's more, this isn't the end of the story yet. The absolute initially is basically a pronouncement of oneself. </p>

Narrative Sample College Essay Help!

<h1> Narrative Sample College Essay Help! </h1> <p>Thus, it's immensely essential to make an appealing paper on the off chance that you need a basic time in school. Remember that a story paper is a heavenly possibility not simply to improve grades without a need to complete an exploration yet additionally an opportunity to discover all the more in regards to your colleagues, their life circumstances and stories. Composing it requires time and endeavors. In case you're searching for improving evaluations, you have shown up at the ideal spot. </p> <p>This zone of the exposition is fundamental since this will catch your peruser's advantage. The story is very close to home, and that implies you should underline the significance of the continuous occasions for your character. An agenda of components to survey incorporates the sensible stream of occasions, the amount and high caliber of specific points of interest and an away from of time and spot. The story's parts should be cognizant and pass on a particular state of mind. </p> <h2>The Fight Against Narrative Sample College Essay </h2> <p>you must let your perusers take part in your composition by giving them an extremely captivating reason that they'll think about what will occur straightaway and what's the completion of your story. Composing ought to permit the essayist to communicate his or herself in the absolute best manner conceivable. Ensure that you notice the most appropriate foundation so the perusers comprehend what they're understanding better. </p> <p>This district of the paper is the place you repeat your general point and to win an undeniable consummation of the subject. The subject of the account paper for the most part shows the author's understanding and there's no compelling reason to utilize any information from the outside sources. So in the first place choose the subject. Some have distinctive monetary challenges. </p> <h2> Gossip, Deception and Narrative Sample College Essay </h2> <p>The best locales to discover the sources are from institutional destinations. In addition to the fact that you will be in a situation to handily find the data which you're looking, it is likewise conceivable to get a smart thought of the manner by which a decent scoring paper takes after. Be unique and if there's an interest for additional exploration, refer to your references appropriately. Attempt to recollect that a high level of itemizing is an element of all incredible account article models. </p> <p>There are fundamentals in each and every sort of exposition you should observe. Body passages uncover the chief occasions clarified in the paper. Typically, there are 3 sections inside the body, and each passage has five sentences. </p> <p>College life incorporates composing articles and application letters whether you're in the zone of organization or writing. Kindly note that a couple of these school exposition models could be reacting to prompts that are done being utilized. To give you a cure on the most ideal approach to make a noteworthy school exposition, here are two or three insights you may wish to consider. Composing a school article can show up in different structures and styles dependent on your taste.</p> <p>Being in school may be a little battle for a few. My absolute first activity should pull out weeds. In case you're in school you're in for both enormous and smallish amazements. The colossal pothole on Elm Street that my mom had the option to hit every day on the most ideal approach to class would be filled-in. </p> <h2>The Fight Against Narrative Sample College Essay </h2> <p>To advise them, you are going to need to encounter the absolute best account expo sition subjects and select the absolute best. The paper stories ought to be short and exact. In the event that you are scanning for one, underneath is a rundown of theme that may help you in your story exposition. Edit your exposition ordinarily. </p> <p>Essay Analysis Now how about we audit several significant focuses from utilizing this example paper. Composing an article must be unpleasant. </p> <p>One of the significant viewpoints about a school article is, it should be linguistically intelligible. Composing aptitudes in school isn't confined to papers. Presently, feel free to download probably the best school article models at no cost.</p> <p>Make sure in any scholarly administrative work which you do, always remember the estimation of rationality, paper examination of thoughts, lastly, inventiveness. All things considered, it's constantly far superior to make them feel of heading. There are understudies who fear the thought of story papers, not on the grounds that they figures it isn't cool but since they might be exceptionally close to home thus intense to compose, in the inclination that essentially reviewing some unwanted encounters can be very difficult. In contrast to a large portion of various articles, an account one can be very fascinating to finish with a reasonable system and disposition. </p>

IELTS Essay Question Samples For English Test

<h1>IELTS Essay Question Samples For English Test</h1><p>IELTS exposition question tests might be utilized for this test to set yourself up for the composed segment of the test. This test is an extremely troublesome one for a few, and in case you're not set up for it, you won't succeed. As I compose this article, I'm sitting in the keep going not many inquiries on the IELTS test for English. I'm practically sure that the IELTS survey I had for this test doesn't set you up for this test.</p><p></p><p>Because I'm not a local English speaker, I believe that getting some paper question tests can support me. There are various spots where you can get these inquiry papers, yet I will disclose to you how I set up my IELTS expositions. These models will assist you with setting yourself up for the English test and set you up for your IELTS article practice.</p><p></p><p>Before I attempt to locate the right response to an inquiry in IELTS exposition, I go over the diagram first. I as a rule concentrate for three or four days before going into the real test. At the point when I'm reading for IELTS, I give more consideration to the subtleties. That implies that I would invest more energy in the part that isn't so significant and disregard the part that I have to concentrate on. It would most likely be exceptionally useful to you to become familiar with this technique.</p><p></p><p>You must have the primary thought of the paper recorded in a sentence or two, and the advantages of doing as such. For example, you should show how having an English as your subsequent language can give you a bit of leeway throughout everyday life. You should likewise make reference to the qualities and shortcomings of this subject and how it can influence you. Furthermore, you should make reference to the nation that you live in and how it can influence you.</p><p></p><p>For IELTS tes t, the most ideal approach to do it is to recognize the regions that you have to find out about and show them down. After you've recorded down the focuses, you will currently record the pragmatic uses of the subject, in actuality. For instance, on the off chance that you need to figure out how to utilize the English language to converse with your chief, at that point you can record a few hints on your chief and offer your insight with them.</p><p></p><p>After you have recorded all the territories, you can begin composing the principle body of the paper. You can utilize the model in your paper or ask another person to take a gander at your paper. There are numerous acceptable IELTS expositions addresses that you can use to assist you with composing your paper.</p><p></p><p>After you have recorded all the themes, you can continue to taking care of the word issues. There are a few free online inquiry destinations which offer a training te st and different IELTS question samples.</p><p></p><p>The primary concern to recollect while planning for the IELTS article is to recall that the principle idea, and not the down to earth application, ought to be the focal point of your paper. The down to earth application can be instructed later when you begin composing your paper.</p>

Writing an I Believe Essay

<h1>Writing an I Believe Essay</h1><p>Writing an I Believe article is fundamentally the same as composing a paper in some other topic. You will probably get over your one of a kind perspective as clear and briefly as could be expected under the circumstances. For this, you should utilize inquire about, authentic, and solid data to help your argument.</p><p></p><p>A significant factor when composing an I Believe article is to be exact. Because you think something doesn't mean it's actual. You should have the option to separate among truth and fiction. Keep in mind, it is anything but difficult to succumb to self-deception.</p><p></p><p>If you can't recognize certainty and fiction, it's ideal to adhere to realities and afterward expound on how you accept that reality is reality. You can utilize statements to help your case. In a subsequent sentence, you can clarify what the statement is from. This permits you to isolate truth from fiction.</p><p></p><p>This strategy ought not be utilized exclusively recorded as a hard copy an I Believe paper. It likewise has an incentive in different territories. It tends to be utilized in a report, a tribute, or just to show your abilities at the subject of your choice.</p><p></p><p>By the time you've wrapped up your exposition, you ought to have a superior comprehension of the peruser's impression of the topic. Make certain to have your assessments unmistakably expressed to start with and all through the essay.</p><p></p><p>One thing you need to maintain a strategic distance from is seeming objective. Remember you're composing for the perusers, not to give data to yourself. It is your conclusion, and it ought to be truly upheld to the reader.</p><p></p><p>Feel allowed to communicate all the sentiments you wish about the theme without seeming like a nitwit. Ensure you d odge basic language, individual assaults, and lying. Keep it to straightforward realities only.</p><p></p><p>The most ideal approach to compose an I Believe exposition is by composing from the heart. Use research and realities, however keep your sentiment on subject. Most importantly, keep up trustworthiness and regard for the audience.</p>

An Example of Research Outline

An Example of Research OutlineA research outline is a list of the types of words and phrases that are required to describe a certain field. The structure of a research outline is based on a logical sequence of topics that are necessary to study.It is crucial to write a research outline so that a student will have an idea of what is needed to study in different fields. This outline should not be designed to follow an exact chronological order, but it should start with the basic and move forward to more complex information. One method of writing an outline is to read a book on a certain subject. Since an outline can guide a student in the right direction, this is the best source for examples of research outline.One approach to begin the outline is to research the research field or subject at hand. The student can also do this by looking at articles, books or various sources. Whatever the student is researching, the outline should not be left out. The reason is that it will serve as the central idea in the research, aiding the student in organizing the information.After doing some research, the next important element is to decide which topics are most important. Each topic should be broken down into smaller subjects, so that it is easier to study and to understand the research. Researching and identifying the main topic is a requirement because a list of topics must then be broken down into the topics necessary for each paragraph.Once the main research topic has been identified, the ideas should be organized in terms of categories and subcategories. These will allow the student to find a specific topic easily. The first category should be the name of the subject or field and the second should be the topic's scope. It is best to make a list of all the topics related to the subject, keeping in mind that the list should be limited only to topics relevant to the first category.A third category should be introduced for each topic, to define how it applies to the field. For instance, if an article pertains to urban studies, the topic may be named as urban studies. The topic may be presented in two ways: as a singular field and as a sub-field of another field. The final category should be a summary of all the topics discussed. This summary should be organized in the same way as the other categories.This is an example of research outlines. However, there are several more examples of research outlines available on the Internet. Many websites offer excellent examples. Students should go to these websites to get an idea of what a research outline should look like.As stated before, a research outline is a list of topics, in terms of genres, that are necessary to study in different fields. The outline should not be designed to follow an exact chronological order, but it should start with the basic and move forward to more complex information. One method of writing an outline is to read a book on a certain subject.

Family And My Family - 1010 Words

Families, they might be annoying and overbearing at times, but regardless we love our families just as they love you. It doesn’t matter what color, nationality, differing personality’s or even beliefs. Most can agree that no matter how out of this world your family might be you have something in common with others families maybe even more than you might think. Alice walker’s everyday use is a story about a family whose problem may not that different than most families. Mama and her daughters have an appreciation for their heritage, but they struggle to see each other point of view in â€Å"Everyday use† the fictitious family and my family have some similarities and differences concerning Differing perspective, Hard working parents and issue†¦show more content†¦de says â€Å"I couldn’t bear it any longer, being named after the people who oppress me† (55) meaning that since it’s not an African origin name and more likely that i t came from white people that she doesn’t want it. whereas her mother tells her that she got it from her aunt Dicie and before that her grandma. I have two middle names Tatyana and niche; I have always hated the name Tatyana and wanted to get it changed. My mother told me no because my aunt had given me that name. Dee believes the things that she learned about heritage means more than mamas knowledge of heritage. Mama â€Å"in fact, I probably could have carried it back beyond the Civil War through the branches† (56) meaning that she could have traced it back far, she knew all that she needed about her heritage were as Dee sees her as incompetent because she doesn’t know about her African roots. Personality I connect to this by which Im the nerdy, oddball out my family and sometimes when I talk to people like my siblings or the adults in my family I feel that I’m higher up .In a way when speck sometime I feel like I’m talking to a brick wall. Duri ng an argument Dee and Mama has a disagreement of the quilts should be used. mama says that wants Maggie to have and to use the quilts were as Dee thinks that she should have the quilts and use them as decoration (58). My grandma bought a decorative fan and me and by sisters were arguing on what itShow MoreRelatedMy Family Of The Family1312 Words   |  6 Pages Because my parents’ families are so different, there are few strengths common to all three family sculptures. One strength that applies in most cases is that children near each other in age tend to have close relationships. My family of origin was broken down into pairs: Steven and Daniel, Julia and Michael, Alyssa and Natalie, and Matthew and Emily. All of these paired relationships were generally healthy, and it was within these pairs that we were assigned roles within the family. Because of thisRead MoreMy Family Of The Family1061 Words   |  5 PagesIntroduction A person’s family of original is their family he or she grew up in (Welch). This could be a family someone was brought up in or adopted into (Welch). In my case, my family of origin is my family related by blood because I grew up in this household my entire life. There are many types of subfamilies such as single parent families, childless or childfree families, stepfamilies, cohabiting, and same sex families. I was raised in a traditional family and so have all my ancestors tracing backRead MoreMy Family : A Family1205 Words   |  5 PagesMy family comes from a very different background between both my parents. In this family tree summary I will describe how my family emigrated from Ireland in the late 1800s and early 1900s to seek a different lifestyle. My mother and father come from very different backgrounds medically and with very different upbringings. My father, John, side of the family is very different from my mothers. My great great grandparents arrived from Ireland in the late 1800s arriving from Dublin in hope for a brighterRead MoreMy Family Of The Family1594 Words   |  7 PagesOur family of origin plays a large role in socializing us. Specifically, our family of origin â€Å"is the family in which we are raised and socialized to adhere to the customs and norms of the culture in which we live† (Welch, 2012, pg. 6). Who our family members are and how they live their lives influences us, helping to make us into the people we become. I owe a lot to all of my family members and a love them all very much. I grew up in a very family oriented environment which makes me place aRead MoreMy Family : A Family1474 Words   |  6 Pageslearned that my family may not be as dysfunctional as I thought. There are many families out there with crazy combinations of who and what makes up their family. 1/3 of people who married ha ve also been divorced before and people normally repartner within 3-5 years. The United States has one of the highest divorce rates, only Russia has a higher rate. My family is made up of my paternal and maternal biological families, my step father s family and some of my step mother s, along with my adoptive familyRead MoreMy Family : My Own Family Essay1147 Words   |  5 Pages We usually never think that our own family have its own culture. I used to think that a family just does what it supposed to do and that’s exactly what culture is, the way we act, think, feel and even the way we judge is our own culture. Knowing this I decided that the group that I want to describe is my own family. Which consist of four people, two adults and two children. We have the head of our house hold which is my husband, he supports our entire family. He works many hours to be able to supportRead MoreMy Family And The Role Of A Family753 Words   |  4 Pagesin every family have a differen t role to act on. For some families, the roles are equally shared. Every decision they make, they would talk and plan it through with one another. The more traditional family, the male would be in charge of everything since they are consider the â€Å"dominant† one. The male would be the one making the family decision and taking care of the family, while the female would be responsible for the little things such as being the typical role of a wife. In my family, we usedRead MoreFamily Role In My Family1586 Words   |  7 PagesI consider my family to be very small in size on my mom’s side. Yet, my dad’s side is a bit larger. My father and mother never married and I am the only child that they have together. However, both my mom and dad have four kids including myself. I am the youngest on both sides of my family. My siblings on my mom side stayed with other family members and I was the only child who stayed with my mom because she could not afford to take care of us all. Throughout the course of my life, my mom was a singleRead MoreMy Family : A Christian Family1463 Words   |  6 PagesI grew up in Peru in a Christian family, more specifically, an Evangelical one. At first, my family was Catholic however, in the year 2000 we converted to Evangelical. The mom of one of my friends in preschool invited my parents to her church’s anniversary and that is when everything changed for my family. Back then, I was a 6 year old child who did not have an understand of what was happening; all I can remember is my parents taking me and my sisters to the church every Sunday. By seeing old picturesRead MoreMy Family As A Normal Family1357 Words   |  6 Pagesto ask a lot these days, especially after my two children have been diagnosed with Autism Spectrum Disorder, tends to be: â€Å"What is normal?† Growing up, I would consider my family to be a â€Å"normal family.† I have a mother and father who have been married for 38 years, and a younger brother who is three years and four months younger than I am. We were the typical four-person family with one daughter and one son. My mother considered us the â€Å"perfect family† because she had the best of both worlds

Principles of Marketing Marketing Strategy and Plan

Question: Describe about the Principles of Marketing for Marketing Strategy and Plan? Answer: Introduction Marketing management in todays business world is becoming essential for most of the businesses, as it helps the businesses to achieve expected outcome (Kotler et al. 2014, p. 4). Offering quality products at the most reasonable rates is not enough to increase profitability until the customers are going to purchase the products and services. Most of the companies are now concentrating on offering products and services according to the needs and expectations of the customers and most of the markets, industries and businesses throughout the world are becoming competitive frequently (Hitt et al. 2012, p. 49). As a result, the business environment is changing gradually and the businesses have to make effective strategic decisions to sustain and to achieve desired profitability. Marketing management is one of the most useful activities that help the businesses to such strategic benefits. Marketing management helps mainly to promote the products or services to the customers. Most of the com panies are using various strategic tools such as SWOT, Porters Five Forces and PESTLE to analyse both internal and external business environment (Hollensen, 2015, p. 565). The outcome extracted from such tools helps the businesses to make effective strategic marketing decisions. The companies also utilise marketing tools like 4 Ps of marketing and STP (Segmentation, Targeting and Positioning) methods to formulate effective marketing strategies and plan (Jiang et al. 2013, p. 193). 4 Ps of marketing or marketing mix tool helps to understand and to make effective decisions regarding the most relevant components of the products or services (Price, Product, Promotion and Place) while the STP model of marketing helps to promote the products to the prospective customers (Jenkins, 2016, p. 159). Segmentation is the process of dividing a market into several subsets of customers based their common needs and expectations while targeting is the method of making all the marketing efforts toward s the chosen segments. Positioning is the process of making long-terms impacts upon the minds of the customers regarding a product or service (Ou et al. 2014, p. 211). The current study extensively analyses the Chinese market in terms of STP method. China has the largest population throughout the world and the country is gradually becoming lucrative for most of the businesses (Mller and Parvinen, 2015, p. 7). China is also one of the biggest economies right after the US. Many experts believe that China will soon lead the world economy. The country is already dominating the manufacturing sectors. The consumer market is also lucrative and most of the leading multi-national firms such as Walmart have already set up their business China (Ziaullah et al. 2014, p. 17). However, it is not easier to penetrate the market, as the economy and the needs and expectations of the Chinese customer are different. Most of the companies are concentrating on setting up physical stores in different states of China to sell their products or services. However, most of the companies have not yet concentrated selling their products or services online. Most of the Chinese c ustomers are now using the internet services most part of the day (Gupta, 2016, p. 1257). Chinese consumers, especially the younger generation like to follow western culture and to adapt to their buying behaviour. As a result, online shopping is gradually becoming the most popular way of shopping (Seeber et al. 2015, p. 329). However, the segment of online shoppers has not been targeted before or a newly evolving segment. Most of the businesses including both domestic and internal firms have not utilised or targeted the segment. Therefore, this is definitely a gap in the Chinese market (Saleh, 2016, p. 12). The key aim of the current study is to design a marketing offering with a recognised positioning strategy to fill in the identified gap in the Chinese market. The marketing offering stated in the current study is about creating, delivering and communicating value to the target market (Gustafsson et al. 2015, p. 425). Main Report Sections Identifying the Gap in the Chinese Market Around 50% people in China are using the internet services for various purposes including Job-search, Social-network and Shopping. Following is the graph shows online shopper statistics in China from 2006 to 2014 (Erevelles et al. 2016, p. 901). In 2007, around 46 Million people in China had bought goods online, while in 2014, almost 361.42 Million Chinese people purchased products or services online (Guo et al. 2014, p. 55). Figure 1: Number of online shoppers in China (Source: Wright, 2014, p. 453) The above figure shows the increasing popularity of online shopping in China. However, most of the companies in China are rarely concentrated offering their products or services online. Online reputed firms are yet to discover the profitability and growth of the segment (Meffert, 2013, p. 256). However, various domestic companies like Alibaba.com have been so far extremely successful for their online operations, but the gap is still there in terms of low marketing investments towards online shopping. Most of the Chinese people are now prefer to purchase products and services online, as online shopping are offering various benefits to their life. Purchasing a product or service from a physical outlet is becoming hectic, especially for the working professionals (Pealoza et al. 2013, p. 387). The consumers have to wait in the long queues to buy their products and services, especially in the weekends. Online shopping offers the flexibility to purchase a product or service anytime and fro m anywhere (Kacen et al. 2013, p. 19). The consumers can even pay instantly by using the online payment options. However, very few Chinese and international companies have utilised and targeted the particular segment of online buyers. Online shopping also offers various added advantages and a more sophisticated shopping environment in terms of security and reliability (Lai et al. 2012, p. 1286). Online shopping activities have become popular, as most of the people in China have also been using internet service largely since 2008 (Armstrong et al. 2014, p. 352). According to the following graph, around 50% of the total population of China used the internet in 2014. The average internet penetration rate was around 42% worldwide (Luo et al. 2012, p. 1131). It shows that the popularity of internet in China. The internet penetration rate of China is also above the average rate in the Asia-Pacific. The number of internet users, especially during the past decade has increased significantly. The total number of Chinese internet users in 2014 was around 650 Million (additional 31 Million internet users compared to 2013) (Kleinaltenkamp et al. 2012, p. 1470). Mobile internet and broadband internet connections are the keys for increasing internet usage. However, the Chinese people are using the internet services mostly from their mobile devices. Most of the people in China, especially the young Chinese people prefer using mobile devices such as Smartphone to access internet. Around 90% Chinese internet users accessed to the web via mobile phone in 2015 (Pressey et al. 2014, p. 1157). Figure 2: Internet Users in China (Source: Gupta, 2016, p. 1257) However, neighbouring countries like Japan and South Korea are slightly ahead of China in terms of internet usage and the regional disparity is there in China. 60% people living in the eastern coastal areas like Beijing, Shanghai, Guangzhou, and Zhejiang are using internet services while the internet penetration is incredible lower the remote western regions (Kim et al. 2012, p. 374). However, overall China is one of the emerging markets, especially for the internet giants like Amazon. The massive population, purchasing preferences of the Chinese consumers, significant growth of the Chinese economy, business-friendly policies of the Chinese government etc are the most relevant factors making China as one of the most prospective markets worldwide in terms of profitability (Barile et al. 2012, p. 54). Many experts also believe the number of people buying products or services online will also increase gradually. Such increment will help China to become the leaders of online shopping territory. However, most of the companies, especially the foreign companies failed to target such segment or have not recognised the growth and development of the segment due to various factors (Stein et al. 2013, p. 855). As online shopping is becoming popular in China, most of the domestic companies will start offering their products and services online. Therefore, it is essential for t he companies to implement effective online marketing strategy and plan to stay ahead of the competitors (Czinkota and Ronkainen, 2012, p. 689). However, the online marketing environment should be different than other countries and the foreign companies may also face language and cultural barriers while promoting their products online. For instance, most of the foreign companies largely concentrate promoting their brands, products and services through Facebook, while Facebook is still unavailable in China (Hitt et al. 2012, p. 49). In addition, most of the people throughout the world are using Google search engine to search their desired products or services, while most of the Chinese internet users are mostly using various other Chinese search engines. Therefore, it is becoming essential for the foreign companies to implement different online marketing strategies and plan to gain competitive advantages over their competitors (Jiang et al. 2013, p. 193). However, it is also important for the companies to understand the online Chinese market and the buying preference of the Chinese consumers in terms of online shopping. Such analysis or process of understanding the online market of China is difficult in terms of accessibility. In addition, the government of China has also been supporting their domestic firms largely over the foreign companies (Ou et al. 2014, p. 211). Chinese government largely discourages acquisitions and takeovers for protecting their local businesses. Therefore, the gap still exists in the market and the businesses have to make effective strategic decisions to occupy the segment (Ziaullah et al. 2014, p. 17). Highlighting Positioning The current study implements a marketing strategy and plans to target the identified segment effectively. The key aim of the marketing strategy and plan is to create, communicate and deliver value to the target market (Seeber et al. 2015, p. 329). In order to create, communicate and deliver value to the target market, it is essential to evaluate the issues that the marketing offering is going to resolve. The current marketing offering will be to encourage the Chinese consumers to involve the online shopping activities. It is confirmed that online shopping is effective in terms of both saving time and costs (Gustafsson et al. 2015, p. 425). However, the customers may feel various issues with the online shopping experience, which may include security concerns, inability to justify the physical presence of the products and reliability of the business etc. It is also essential to offer a user-friendly and sophisticated shopping environment (Guo et al. 2014, p. 55). Such shopping environm ent will help all the customers including one with limited experience in online shopping activities. Online shopping also comes with various incredible features like shipping, comparison etc. The customers can easily avail such features, without really visiting any physical stores. The online shopping also has various advantages for the businesses too. It helps to minimise the costs of setting up a physical store (Meffert, 2013, p. 256). In addition, the companies can target broader areas. Physical stores can only attract the people near the area while the people from anywhere in the world can purchase the product and service through online shopping. The companies have various options to place their products and services. The online shopping experience is also available for the mobile users too. In fact, mobile optimised websites or Mobile Apps are offering more sophisticated shopping environment than the desktop version e-commerce extension (Kacen et al. 2013, p. 19). Therefore, it is essential for the businesses to apply effective positioning strategy, which promotes the benefits or features of online shopping. Most of the successful online businesses are able to achieve significant success, as they have a more clear idea about the needs and expectations of the customers in terms of online shopping (Armstrong et al. 2014, p. 352). Those companies have also given value to the demands of the customers. Therefore, it is essential for the business to target the demands of the customers. In the case of brand positioning various components such as target market, key competitors, key products, vision, brand essence, benefits hierarchy and brand personality are significant (Kleinaltenkamp et al. 2012, p. 1470). In order to formulate an effective positioning strategy, it is essential for the businesses to evacuate the target market, key competitors and key products. The target market can easily be considered by implementing segmentation process while recognising the key competitors is also easier tasks. However, it is important to analyse the preference of the customers to determine what the custome rs are actually like about the products or services of the customers (Kim et al. 2012, p. 374). As an online marketing or the segment of online shoppers is newly emerging, it is likely that most of the key competitors have not yet started their online marketing campaigns. Therefore, it is an advantage for the businesses to target the customers by making a positive impact upon the minds of the customers. However, it is also essential to understand the products or services effectively in line with the needs and expectations of the customers (Stein et al. 2013, p. 855). Branding is also important for making effective positioning decision, especially when the company is making marketing strategy and plan to attract the customers to encourage purchasing products online (Czinkota and Ronkainen, 2012, p. 689). Brand essence helps the businesses to promote what the brand is offering and what the customers should expect from the company. It is essential that the brand should reflect that the company offers value to their customers. The businesses should also offer both functional and emotional benefits to their customers (Barile et al. 2012, p. 54). Introducing Marketing Offering (Creation, Delivery, Communication) The marketing offering will concentrator upon 7 factors of the marketing mix, which include Product, Place, Price, Promotion, People, Processes and Physical Evidence (Pressey et al. 2014, p. 1157). Product Strategies Products strategies are essential, as ultimately the key aim of the marketing strategy and plan is to encourage the consumers to buy the product. Most of the online stores do not offer immediate tangibility unlike the physical stores (Luo et al. 2012, p. 1131). However, many experts do not indicate such as a disadvantage. Most of the online stores clearly discuss the overall information and facts about the products or services. Therefore, the customers have the ability collect valuable information regarding their preferred products. In addition, the buying decisions of the customers are not influenced by the assumptions and comments of the sales persons (Lai et al. 2012, p. 1286). There are no sales persons to provide vague information in order to mislead the consumers to purchase the product in case of online shopping. The customers are completely free to make their buying decisions based on the facts and information that they are extracting online (Pealoza et al. 2013, p. 387). Most of the online stores offer customised features to the returning customers for making the shopping environment further easier to access (Wright, 2014, p. 453). The businesses can also offer ancillary products or related products immediately along with the main purchase. For example, the businesses can also display the headphones or mobile covers to the customers, who are buying mobile phones. It is also essential for the business to offer products customised to the needs of the customers (Erevelles et al. 2016, p. 901). Price strategies Pricing is one of the key factors within the marketing mix. Most of the Chinese customers prefer to check the product or service prices online, even if they are considering purchasing the items from the physical stores. It is essential to consider three factors in the case of deciding the most appropriate price for the products or services (Saleh, 2016, p. 12). The businesses should consider the costs associated with manufacturing the items. In addition, the businesses should also consider the price that the competitors are offering and the price that most of the customers are willing to pay (Gupta, 2016, p. 1257). However, due to online shopping, the pricing becomes very competitive and most of the traditional suppliers and retailers are facing tremendous market pressures, as the online companies do not have to incur various costs such as store costs, staff cost. Most of the online shoppers can even compare the prices of different businesses online (Mller and Parvinen, 2015, p. 7). Such information helps to maintain prices within the online world. Emerging online shopping concepts such as online auction are becoming very popular gradually, even in China. Most of the online businesses are also offering discounts to the returning and loyal customers. The technologies are also helping the businesses to track and to target the loyal customers. Internet payment gateways such as PayPal and online credit cards usages are also making internet payment easier and secure (Jenkins, 2016, p. 159). Place Strategies Online shopping activities have brought revolution to the marketing mix, as most of the customers are now capable of purchasing products directly from the manufacturers. The retailers are now becoming irrelevant. However, the online retailers have to deliver the products to the customers within a reasonable time (Hollensen, 2015, p. 565). The businesses should promote their products or services on various places such as social networks (Facebook, YouTube etc) and search engines (Google, Yahoo etc), where most of the Chinese spend most part of the day. Understanding the needs and expectation of the customers and their preferred places in terms of internet surfing will help the businesses to make effective marketing strategy and plan (Kotler et al. 2014, p. 5). Promotion Strategies Promotional strategies of online businesses are typically different than the traditional strategies. It is essential for the businesses to position the brand online. Most of the organisations that are selling their products or services online have a website with e-commerce integration. Google AdWords, PPC, Facebook Ads, E-mail marketing etc are the most popular forms of e-promotion (Kleinaltenkamp et al. 2012, p. 1470). Such advertisements are placed strategically to the particular web-pages, where the customers are visiting mostly (Kim et al. 2012, p. 374). Most of the Chinese customers, especially the younger generation prefer spending most of their times on the popular social networking websites. Therefore, such social networks are definitely the most effective places to target the customers. The companies are also investing towards search engine optimization or SEO marketing to promote their websites higher on the search engines (Lai et al. 2012, p. 1286). People Strategies The strategy suggests analysing whether there are enough people in the Chinese market that prefer using online shopping. By mentioning people, it also includes the employees and staffs, who have an active role in formulating and implementing marketing strategy and plan, as they are ones, who will perform the marketing activities (Meffert, 2013, p. 256). Genuine employees often help to increase the confidence of the customers. The employees can help the company to gain competitive advantages over their competitors (Erevelles et al. 2016, p. 901). Process Strategies The processes and the systems of the organizations also affect the marketing performance of the organizations. The companies should formulate their marketing strategies in line with the organizational processes in order to make the strategies more effective (Seeber et al. 2015, p. 329). Understanding the processes can also help minimising marketing costs. The processes can also help the companies to make effective strategic marketing decisions in terms of their available marketing resources and costs (Ziaullah et al. 2014, p. 17). Physical Evidence Strategies Physical evidence is also essential for the businesses to grow. Brands such as Amazon, Alibaba are well-established and they create positive impacts upon the minds of the customers, especially when the customers are planning to purchase products online (Jiang et al. 2013, p. 193). Therefore, it is essential for the companies to concentrate upon creating and recognised brand and to develop physical evidence for achieving success. The companies should also consider making their customers aware of the benefits and reliability of the online shopping environment (Kim et al. 2012, p. 374). Conclusion The current study concludes that online shoppers China are relatively new and very companies have targeted the particular segment. However, the segments will go be profitable for the businesses, as most of the Chinese customers are gradually becoming online shoppers. Therefore, it is essential for the businesses to offer their products and services through online shopping integration in order to gain competitive advantages over their competitors. For the purpose, the companies should formulate and implement their marketing strategies and plan according to the outcome extracted for the marketing mix strategies. As most of the Chinese customers prefer to purchase products online and most of the companies are yet to penetrate the online segment of online buyers, this is definitely a gap of the Chinese market and the companies should make effective position strategies to utilise the gap in favour of their business to gain competitive advantages over their competitors. Reference List Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Barile, S., Pels, J., Polese, F. and Saviano, M., 2012. An introduction to the viable systems approach and its contribution to marketing.Journal of Business Market Management,5(2), pp.54-78. Czinkota, M. and Ronkainen, I., 2012.International marketing. Cengage Learning Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation of marketing.Journal of Business Research,69(2), pp.897-904. Guo, Y., Liu, H. and Chai, Y., 2014. The embedding convergence of smart cities and tourism internet of things in China: An advance perspective.Advances in Hospitality and Tourism Research,2(1), pp.54-69. Gupta, R., 2016. MARKETING MANAGEMENT IS A TRUST WORTHY PARADIGM OF CORPORATE BRANDING.Business and Management,8(1). Gustafsson, A., Aksoy, L., Brady, M.K., McColl-Kennedy, J.R., Sirianni, N.J., Witell, L. and Wuenderlich, N.V., 2015. Conducting service research that matters.Journal of Services Marketing,29(6/7), pp.425-429. Hitt, M., Ireland, R.D. and Hoskisson, R., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jenkins, R.L., 2016. The Case Method of Analysis for Marketing Management Classes: A New Theoretical Conceptualization. InProceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference(pp. 158-160). Springer International Publishing. Jiang, L., Yang, Z. and Jun, M., 2013. Measuring consumer perceptions of online shopping convenience.Journal of Service Management,24(2), pp.191-214. Kacen, J.J., Hess, J.D. and Chiang, W.Y.K., 2013. Bricks or clicks? Consumer attitudes toward traditional stores and online stores.Global Economics and Management Review,18(1), pp.12-21. Kim, C., Galliers, R.D., Shin, N., Ryoo, J.H. and Kim, J., 2012. Factors influencing Internet shopping value and customer repurchase intention.Electronic Commerce Research and Applications,11(4), pp.374-387. Kleinaltenkamp, M., Brodie, R.J., Frow, P., Hughes, T., Peters, L.D. and Woratschek, H., 2012. Resource integration.Marketing Theory, p.1470593111429512. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014.Marketing management 14/e. Pearson. Lai, K.H., Yeung, A.C. and Cheng, T.C.E., 2012. Configuring quality management and marketing implementation and the performance implications for industrial marketers.Industrial Marketing Management,41(8), pp.1284-1297. Luo, J., Ba, S. and Zhang, H., 2012. The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction.Mis Quarterly,36(4), pp.1131-1144. Meffert, H., 2013.Marketing-Management: AnalyseStrategieImplementierung. Springer-Verlag. Mller, K. and Parvinen, P., 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on Implementing Strategies and Theories of B2B Marketing and Sales Management.Industrial Marketing Management,45, pp.3-11. Ou, C.X., Pavlou, P.A. and Davison, R., 2014. Swift guanxi in online marketplaces: The role of computer-mediated communication technologies.MIS quarterly,38(1), pp.209-230. Pealoza, L., Toulouse, N. and Visconti, L.M. eds., 2013.Marketing management: A cultural perspective. Routledge. Pressey, A.D., Gilchrist, A.J. and Lenney, P., 2014. Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation.Industrial Marketing Management,43(7), pp.1157-1171. Saleh, M.A.H., 2016. Themes and Topics of Research in Marketing: A Content Analysis of the Articles Published in Three Marketing Journals.International Journal of Business Administration,7(1), p.p12. Seeber, R.E., Weinrauch, J.D. and Pickett, G., 2015. A New Era: Overcoming Potential Conflict between Marketing Management and MIS. InProceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference(pp. 324-326). Springer International Publishing. Stein, A.D., Smith, M.F. and Lancioni, R.A., 2013. The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments.Industrial Marketing Management,42(6), pp.855-861. Wright, L., 2014. Principles of service marketing and management. Ziaullah, M., Feng, Y. and Akhter, S.N., 2014. Online retailing: relationship among e-tailing system quality, e-satisfaction, e-trust and customers commitment in China.International Journal of Economics, Commerce and Management,2(10), pp.1-17.